MGB 412V

International Marketing

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Basic concepts of international marketing. Understanding and managing heterogeneous, dynamic, and interdependent environments across countries. How to develop and implement an international marketing strategy: where and how to compete, how to adapt your marketing mix.

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Class #california_davis-6568Fall 2026UGRD1 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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