MGB 249

Marketing Research

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications.

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Class #california_davis-6507Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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