MGB 243
Customer Relationship Management
University of California Davis · UGRD · Fall 2026
1 section
Catalog description
Course Description: Customer Relationship Management (CRM) is a management approach under which marketing activities are organized and measured around customers (rather than around brands.) This approach is appealing because customers, not brands, are those who make buying decisions.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #california_davis-6501Fall 2026UGRD3 credits
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