CMN 112

Theories of Persuasion

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Theories and models of persuasion that account for the effects of source, channel and audience factors on message recipients. Examination of message strategies for altering attitudes and gaining compliance. Contexts of application include interpersonal relationships, advertising, politics, and health.

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Class #california_davis-2124Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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