Capstone

Catalog description

Three hours lecture per week Prerequisite(s): MSDM 592 The culminating experience in the program with a creative outcome; the students design a digital integrated marketing campaign for a client and present their work in an e-portfolio. The students combine and reflect on all past major experiential learning projects such as the campaigns they built and ran, and digital marketing certificates they have earned. It includes four main elements: a cover letter, curated work, reflections and a purposefully designed site. The e-portfolio aims to