Thesis

Catalog description

Variable Hours per week Prerequisite(s): MSDM 597 The concluding experience in the program with a scholarly outcome in a thesis format. The students identify an important problem in the digital marketing landscape, formulate a relevant research question, choose an appropriate methodology to study the research question, use relevant concepts, theories and methods to analyze and answer the research question, and present a scientifically convincing argumentation in a research essay to justify the results.