Inbound Marketing and Automation

Catalog description

Three hours lecture per week Prerequisite(s): MSDM 505 This course provides an in-depth, hands-on exploration of inbound marketing and marketing automation. Students will learn how to attract, engage, and retain customers using integrated digital tools and data-driven strategies. The course combines inbound marketing principles-such as SEO, content creation, and social engagement-with marketing automation techniques that streamline campaign management and customer relationship nurturing. Students will design and execute automation workflows, segment audiences, and use analytics to measure and optimize marketing performance.