Digital Advertising

Catalog description

Three hours lecture per week Prerequisite(s): Admission to the Master of Science Digital Marketing program. This proficiency course immerses students in the design, execution, and optimization of paid digital advertising campaigns. Working in teams, students will plan and manage live campaigns using real ad spend on platforms such as Google Ads or The Trade Desk. Through practical application, they will learn to set objectives, manage budgets, segment audiences, analyze data, and optimize performance. By the end of the course, students will earn recognized industry certifications and develop the technical and strategic skills essential for digital marketing leadership.