Marketing Analytics

Catalog description

Three hours lecture per week Prerequisite(s): Admission to the Master of Science Digital Marketing program. Provides students with the advanced analytical skills and comprehensive knowledge required to interpret and leverage data for strategic marketing decisions. Through a blend of theoretical foundations and practical applications, students will learn to harness the power of data to drive marketing success in the increasingly complex and dynamic digital landscape. By mastering these techniques, students will be equipped to optimize marketing campaigns, enhance customer engagement, and drive data-driven business strategy.