Marketing Research and Consumer Insights

Catalog description

Three hours lecture per week Prerequisite(s): Admission to the Master of Science Digital Marketing program. Provides students with expertise in marketing research methodologies and strategic marketing planning within the ever-evolving digital landscape. As digital transformation reshapes the business environment, the ability to harness data and craft robust marketing strategies has become crucial for organizational success. This course offers a deep dive into the processes and tools essential for gathering actionable insights, understanding consumer behavior, and developing data-driven marketing strategies that drive business growth. Emphasis is placed on the practical application of research findings to create compelling marketing strategies tailored to digital platforms.