New Product Development and Management (Cross-listed as ENT 411)

Catalog description

Three hours lecture per week Prerequisite(s): MKT 310 Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.