MKT 410
International Marketing Management
California State University Channel Islands · UGRD · Fall 2026
1 section
Catalog description
Three hours seminar per week Prerequisite(s): MKT 310 Focuses on developing an environmental/cultural approach to global marketing. Topics covered include: cultural and social forces, political and regulatory climate, global buyer behavior, and global marketing strategies. Cases, research, and marketing plans are used to apply marketing concepts to global opportunities and environments.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #california_channel_islands-1378Fall 2026UGRD3 credits
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