MKT 320
Marketing Strategy
California State University Channel Islands · UGRD · Fall 2026
1 section
Catalog description
Three hours lecture per week Prerequisite(s): MKT 310 , or concurrent enrollment is permitted Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
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001
Availability not recently verifiedClass #california_channel_islands-1376Fall 2026UGRD3 credits
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