Principles of Marketing

Catalog description

Three hours lecture per week Prerequisite(s): BUS 310 and MGT 326 with C- or higher or any GWAR Course and any UDGE-4 Course with C- or higher Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.