ENT 411
New Product Development and Management (Cross-listed as MKT 411)
California State University Channel Islands · UGRD · Fall 2026
1 section
Catalog description
Three hours lecture per week Prerequisite(s): MKT 310 Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures. Same as: MKT 411
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #california_channel_islands-1065Fall 2026UGRD3 credits
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