Marketing Research (Cross-listed as MKT 409)

Catalog description

Three hours lecture per week Prerequisite(s): MKT 310 and BUS 309 , ECON 309 Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).