The Entrepreneurial Manager

Catalog description

Three hours seminar per week Prerequisite(s): BUS 510, BUS 520, BUS 530, BUS 540, BUS 545, BUS 550, and BUS 555 Focuses on aspects of starting a new business, with an emphasis on recognizing and creating opportunities. Topics include attributes of entrepreneurs and entrepreneurial careers, evaluating opportunities, writing business plans, consumer and market analysis, new product design and development, creativity, innovation, forecasting, resource requirements, financing, and managing new ventures. The course also explores the spectrum of entrepreneurial mission-driven organizations, social business, and sustainable business models.