Personal Brand & Influencer PR

Catalog description

This course examines personal branding and influencer relations through the lens of public relations strategy. Students will learn how to design, manage, and promote personal brands, both their own and those of clients or influencers, to align with authentic values, consistent messaging, and measurable impact. Emphasis is placed on brand positioning, audience engagement, storytelling, visual identity, and ethics within the influencer economy. Through case studies and applied projects, students will develop the skills to act as both brand architects and strategic publicists in the digital landscape.