MUSC 2460

Music Marketing

California Baptist University · UGRD · Fall 2026

1 section

Catalog description

Overview of marketing fundamentals, theories, and applications as applied to musicians. Students will explore advertising, social media marketing, strategic marketing planning, international marketing, and other topics related to contemporary musicians and music business.

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Class #california_baptist-1474Fall 2026UGRD- credits

Days & times: No scheduled meeting time
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Instructor: Staff

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