MKTG 4580
Consumer Behavior
California Baptist University · UGRD · Fall 2026
1 section
Catalog description
A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #california_baptist-1396Fall 2026UGRD- credits
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