Digital Marketing Essentials

Catalog description

This course teaches the core principles of digital marketing and the digital marketing process. Students will learn to utilize digital strategies, social tools and tactics to gain insights into the audience, competitors and industry on a variety of social media platforms. Industry examples will be analyzed and utilized in class. At the end of the course, students will have gained practical experience in creating, launching, and maintaining digital marketing campaigns. Class project and assignments will build students' applied portfolios.