Social Media Strategies

Catalog description

Online communication platforms are constantly changing. Due to this dynamic environment, communicators must understand the strategies behind online media. This course gives students an immersive experience in analyzing, creating, and developing communication plans to effectively reach a digital audience. In addition, students will analyze and produce content for current and emerging social media platforms. By the end of the course, students will have learned how to curate and develop a social media presence for both themselves as individuals and for corporate entities or small businesses.