Business Models and Analytics

Catalog description

This course teaches business models to explore and predict specific applied business environments, e.g. customer retention, consumer decisions, sales forecasting, text analytics, etc. Concepts combine application of business models and strategy for marketing, finance, production, process, and managerial targets. This course is ideal for students who prepare for careers requiring analytics, strategy and/or consulting and prepares for industry certifications, e.g. SAS, Tableau, GIS.