Spatial Analytics in Business

Catalog description

This course trains students in developing spatial analyses for business decisions and strategy across a variety of industries, e.g. business, logistics, real estate, healthcare, marketing analytics, finance. Students will learn how to perform market and customer segmentation, identify patterns in consumer behavior and how they change over time, and others. This course prepares towards SAS, Tableau, GIS certification and is ideal for students who wish to have careers requiring analytics, strategy and/or consulting.