Marketing Analytics & Data-Driven Decision Making

Catalog description

This course focuses on marketing analytics and data -driven decision - making used to evaluate digital marketing performance. Students learn how to interpret marketing data, build dashboards, evaluate attribution models, and generate insights from analytics p latforms. The course emphasizes the use of data to measure campaign effectiveness, understand customer behavior, and optimize marketing strategy across channels. By applying analytical frameworks and visualization tools, students develop the ability to translate marketing data into actionable strategic decisions.