SEO On and Off Site

Catalog description

This course provides an in -depth exploration of search engine optimization (SEO) strategies used to improve website visibility and organic search performance. Students learn how search engines crawl, index, and rank content, and how businesses can strategically optimize websites to appear in search results. The course covers keyword research, on -page optimization, technical SEO, content development, website architecture, and off -site authority building strategies. Students also analyze SEO analytics tools a nd performance metrics to evaluate optimization outcomes. By the end of the course, students will be able to design and implement comprehensive SEO strategies that improve search visibility, increase website traffic, and support long-term digital marketing growth.