Paid Media Strategy & Conversion Rate Optimization

Catalog description

This course provides a comprehensive examination of paid digital advertising and conversion rate optimization (CRO) strategies used to improve digital marketing performance. Students learn how to plan and manage paid search and paid social campaigns while optimizing landing pages, marketing funnels, and customer journeys to improve conversion rates. The course covers campaign structure, audience targeting, budgeting strategies, experimentation methods, attribution models, and return-on-investment (ROI) meas urement across major digital advertising platforms.