DGM 200

Digital Consumer Behavior & Social Media Strategy

California Institute of Arts & Technology · UGRD · Fall 2026

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This course examines digital consumer psychology, decision -making processes, and social influence across online platforms. Students analyze consumer engagement patterns and develop strategies for effective social media and digital marketing campaigns using behavioral insights and data- driven approaches objectives.

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Class #california_arts_and_national_cit-0147Fall 2026UGRD4 credits
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