Digital Portfolio & Professional Presentation

Catalog description

This Final Projects course serves as the culminating experience of the digital marketing program, allowing students to apply and integrate all prior learning into a comprehensive digital presence for a chosen brand. Students will design and launch a profes sional website, develop a coordinated social media campaign, create an SEO and paid advertising plan, implement an email/CRM strategy, and track performance using analytics dashboards. Emphasis is placed on building a cohesive, multi - channel strategy that demonstrates both creative execution and data - driven decision-making. The course concludes with students presenting their work as a professional portfolio and delivering a client -style pitch that simulates real-world project delivery.