Marketing Insights & Analytics

Catalog description

This course equips students with the skills to measure, analyze, and optimize digital marketing performance using industry -standard tools. Students will gain hands -on experience with Google Analytics, Meta Insights, and Google Data Studio to evaluate website traffic, social media, email, and paid advertising campaigns. Emphasis is placed on identifying key performance indicators (KPIs), calculating return on investment (ROI), and presenting data through dashboards and visual reports. Students will also learn how to interpret trends, apply insights to improve campaign effectiveness, and make data -driven recommendations that align with business objectives. By the end of the course, students will be able to integrate analytics into marketing strategies to drive measurable results.