Digital CRM & Email Engagement

Catalog description

This course introduces students to the principles of email marketing and customer relationship management (CRM). Using Mailchimp, students will design, launch, and evaluate campaigns with a focus on audience segmentation, personalization, automation, and l ifecycle marketing. Emphasis is placed on integrating email with broader digital strategies, applying ethical and legal standards, and using analytics to optimize performance. By the end, students will be able to create effective, automated campaigns that drive engagement, retention, and customer loyalty.