Social Media Marketing

Catalog description

This course introduces the fundamentals of social media management, combining strategic and practical skills for professional use of digital platforms. Students will learn to optimize accounts, create audience personas, and apply engagement strategies acro ss channels. Through hands-on projects, they will design campaigns, schedule posts, and use analytics to evaluate performance. Topics also include influencer partnerships, community-building, and ethical considerations. By the end, students will be able to develop a cohesive social media plan that drives traffic, builds loyalty, and supports marketing goals.