Website Design & Conversion Strategy

Catalog description

Students will design, build, and publish a professional website using Wix, applying best practices in user experience (UX) and visual design. Emphasis will be placed on developing websites that drive lead generation and sales conversions through strategically designed landing pages, clear calls-to-action, and optimized conversion paths. Students will also learn how to integrate their websites with broader digital marketing campaigns, including email, social media, and paid advertising, to ensure consistent messaging and measurable results. By the end of the course, students will demonstrate the ability to create a functional, visually appealing, and conversion-focused website that supports business objectives.