Business Communications

Catalog description

This comprehensive course immerses students in the diverse components and styles of business writing. Through an exploration of communication foundations, students gain a deep understanding of business communication in the digital era and cultivate professionalism by delving into team dynamics, active listening, nonverbal cues, and etiquette. By grasping these essential pillars of business communication, students recognize the significance of intercultural communication and its impact on message reception. The course further equips students with the skills to skillfully plan and craft effective business messages. They navigate various message types, ranging from concise and digital to formal and informal, while honing their ability to construct positive, negative, and neutral communications. Additionally, students acquire valuable insights into crafting persuasive messages for sales purposes. The course culminates in an exploration of formal and informal writing techniques for business reports and proposals, enabling students to produce compelling and professional documents.