STCM 360
Theories of Mass and Strategic Comm
California Lutheran University · UGRD · Fall 2026
1 section
Catalog description
This course explores a range of theoretical and conceptual frameworks for understanding public communication, or communication in the public sphere. The course considers relevant theories of public communication, persuasion, public relations, public opinion, mass communication, and media studies, as well as the social and cultural intersections between research, theory and practice.
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001
Availability not recently verifiedClass #cal_lutheran-5072Fall 2026UGRD3 credits
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