STCM 360

Theories of Mass and Strategic Comm

California Lutheran University · UGRD · Fall 2026

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This course explores a range of theoretical and conceptual frameworks for understanding public communication, or communication in the public sphere. The course considers relevant theories of public communication, persuasion, public relations, public opinion, mass communication, and media studies, as well as the social and cultural intersections between research, theory and practice.

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Class #cal_lutheran-5072Fall 2026UGRD3 credits
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