Global Sport Business and Analytics

Catalog description

This course prepares students to develop a culturally informed approach to the understanding and analysis of global sport business and data analytics by providing them with comprehensive theoretical and practical frameworks required for global business. It covers sport management theories, concepts, frameworks, methods, and strategies crucial to the functioning and management of global sports. At the end of the course, students will be prepared to think critically about the differences between Northern American and global sports, and identify fundamental concepts, issues, and terminology necessary in the management of sports organizations, governance, business activities, events, media, and multicultural contexts of modern sport on a global level.