Strategic Sport Marketing

Catalog description

This course explores the essential components of sport marketing which includes planning, promotions, operations, and market analysis. The fundamental principles used in the marketing of sport, products, events, organizations, and the importance of service quality are also examined. Current research in the field will be utilized to provide students with tangible tools on how to implement effective marketing strategies in the sport industry. Students will also critically analyze current sports industry issues and devise practical solutions that can be employed in sport settings. This course is designed to introduce students into "real world" sport marketing strategies and challenges sports organizations encounter on a regular basis. The course will also provide an extensive coverage of the increasing importance of social media in sport marketing campaigns.