MBA 535

Advertising Management

California Lutheran University · UGRD · Fall 2026

1 section

Catalog description

A key component of the promotional mix, advertising plays a vital part in communication of organizational messaging. This course evaluates the theories and practices of effective advertising strategies including communication objectives, media selection & planning, implementation and evaluation.

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Class #cal_lutheran-2361Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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