MBA 534
Consumer Behavior
California Lutheran University · UGRD · Fall 2026
1 section
Catalog description
Understanding the complexities of consumer buying behavior is crucial to creating and implementing effective marketing campaigns. This course is a dynamic analysis of the role of the consumer in the marketplace including the cultural, demographic and psychological influences on consumer buying behavior.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #cal_lutheran-2360Fall 2026UGRD3 credits
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