Marketing & Sales for Global Hospitality

Catalog description

This course provides an introduction to marketing and sales for Hospitality majors. The goal of the course is to introduce the basic concepts of marketing and its application in the hospitality industry. Key areas of discussion include the unique attributes of services marketing, marketing research, consumer behavior, market segmentation, product planning, branding, distribution systems, pricing, promotion, and direct and online marketing. A variety of teaching techniques will be used to create an interactive learning environment.