Strategic Communication Campaigns

Catalog description

Students will apply and synthesize theories and principles of persuasion and advocacy in the research, execution, and assessment of strategic communication campaigns. Topic areas may include health advocacy, organizational communication, human resources, strategic communication, public engagement, and/or media studies. Projects may also involve, when applicable, community partners. The final project is intended to be a professional document for a portfolio, but can also be developed as an experiential or advocacy-based project. Emphasis is placed on the importance of a coordinated effort integrating various strategic communication tools and practices.