Entertainment Industry Marketing

Catalog description

Entertainment has become the dominant experience of consumers in a celebrity-driven culture. Technological innovations, including the Internet, social networking and mobile devices, have disrupted the entertainment industry - film, music and TV. Social media have enabled consumers to become co-producers and changed the business models of the entertainment industry. Students will examine these issues and develop skills and perspectives to evaluate marketing approaches in the entertainment industry. (cross-listed as BUS 412). Pre-requisite: COMM 375.