BUS 474

International Marketing

California Lutheran University · UGRD · Fall 2026

1 section

Catalog description

An exploration of international marketing conditions with emphasis on foreign market research; trade promotion; political, legal, economic and cultural environments; product and service adaptability; and the development of strategic marketing plans for multinational competition. Prerequisite: BUS 375.

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Class #cal_lutheran-0401Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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