Strategic Management

Catalog description

Complex business cases integrating the fields of marketing, finance, law, accounting, economics and industrial management provide a realistic view of how general managers deal with conceptual business problems. Cases include analyses of strategic, interpersonal business problems. Students evaluate mangerial strategic decisions that lead to formulations of plans and actions to achieve a company's objectives. Through examining theoretical and practical paradigms for effective management, they take a holistic view of the results and repercussions of business choices by the organization's leadership. Prerequisite: BUS 367, 374, 375, 391 and ECON-311.