BUS 466

Digital Marketing

California Lutheran University · UGRD · Fall 2026

1 section

Catalog description

Students will study concepts related to digital platforms and how they are leveraged by brands to market the strategic customer experience. The course will help students develop an understanding of the digital customer journey touch points. Students will explore how advertising and marketing technologies interact to create seamless experiences across products and services. Prerequisites: BUS-375 or COMM-375

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Class #cal_lutheran-0394Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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