BUS 411

Sports-Related Marketing

California Lutheran University · UGRD · Fall 2026

1 section

Catalog description

An introduction to management and marketing issues in the sports industry, with a particular emphasis on major and minor league professional sports. Students will receive a broad overview of the structure of sports and its relationship to the dominant culture, the economy and the media. (cross-listed with COMM 411)

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Class #cal_lutheran-0365Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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