Analyzing Media

Catalog description

This course introduces students to the critical study of media. Students will learn to analyze the production, distribution, and consumption of media products including television, film, news, and advertisements, as well as various forms of digital media. Students will be exposed to both qualitative and quantitative methods of media analysis. By applying critical media theories and frameworks, students will consider the role of media in shaping popular culture. Particular attention will be paid to the power of mainstream media in our social, political, and economic systems. Students will engage in media literacy activities and advocacy that highlight the skills they have learned.