Focus Groups & Interviews for Health Research - Qualitative Methods: The Basics

Catalog description

This asynchronous, online course provides an ideal introduction to the design and conduct of qualitative research studies. We will focus on a simplified yet rigorous approach to the collection of interview, focus group, or textual data and methods to produce reliable research findings. We will address key elements necessary for publication in a scientific journal. You will learn how to construct a conceptual model, select and implement an approach to data collection, minimize bias, plan for subject recruitment, develop a data management plan, and apply thematic analysis using basic functions of NVivo qualitative analysis software. Although the focus of this course is on health topics, the qualitative methods employed apply to a wide variety of domains including social sciences, education, program evaluation, business/market research, and political science.