Marketing for Health Care Transformation

Catalog description

In today’s rapidly changing healthcare market, leaders require critical marketing skills to help them guide the transformation of their organizations. In this course, you will develop several essential marketing skills, specifically in customer listening, segmentation & positioning, branding, social media, pricing, and product innovation. This course is specifically designed to discuss marketing in the healthcare context with a mix of examples from payers, providers, and the life science spaces. You will have the opportunity to apply the newly acquired knowledge. Upon completion of this course, you will be able to leverage strategic marketing constructs and frameworks in daily healthcare leadership situations that will be critical for changing behaviors of different stakeholders within the healthcare environment. You will also be able to use these tools and frameworks to help you proactively identify and address gaps in Diversity, Equity & Inclusion (DEI).