Digital Nudges: Influencing Behavior in the Digital Age

Catalog description

This seminar will explore the intersection of behavioral economics, psychology, and technology. It will delve into the concept of digital nudging, a strategy that uses small, non-intrusive cues to influence an individual's behavior in digital environments. This seminar provides participants with a deep understanding of digital nudges, their theoretical foundations, practical applications, and ethical considerations when building user experiences. By the end of the seminar, attendees will be well-equipped to analyze, design, and implement digital nudges while considering the ethical and psychological dimensions.